GIM Traces.
Insights from Outside
Your customers move a lot and you do not only want to interact with them on the sofa? You want to know which target groups are visiting your store or who sees your advertising while on the move?
GIM Traces generates unique insights into mobile consumers.
Using continuous geolocation tracking, exact movement patterns of different target groups are created. At the same time, target groups can be described comprehensively and individual persons can be identified and interviewed.
GIM Traces links location data with target group knowledge. And provides you with relevant knowledge about your consumers. So that you too can stay on the right track.